Jessica Simpson Announces New Sportwear Line


Source: WWD

Jessica Simpson might be famous for her reality TV persona, and her former popstar days, but she’s been a legitimate shoe mogul for quite sometime. Her shoe line expanded, and she now sells clothing. Due to Simpson’s active lifestyle, she felt she could offer a unique and affordable line of activewear that would fill a missing place in the market. The fabrics are made to wick away sweat and keep your cell phone dry. The items pricing is affordable, from $25-$50 per item. You’ll be able to buy the line at Macy’s in the fall, and it will expand to other stores by spring 2017. A new workout outfit is always a great way to get inspired to exercise. We can’t wait to see the new line called “The Warm Up”